CEO and founder of Charleston Hospitality Group, Sam Mustafa of Charleston, SC encompasses the true meaning of giving back to the community and lifting the spirits of all those around him. Sam has recently been named, “One of the Most Influential Restaurant CEOs”, by Nations Restaurant Newsreaders, and for a well-deserved reason.

Charleston Hospitality Group owns 6 different restaurant concepts, one of which is Toast! All Day. Toast! All Day originally started in 2005 and has now franchised nationwide. This restaurant concept plays an integral role in supporting the community, both during the Covid-19 shutdown and presently to today.

During the shutdowns, when many businesses were innovating new ways to generate business, Toast! All Day was giving back to the community through initiatives such as their Full Belly Full Hearts campaign. Full Belly Full Hearts is a national campaign that started in March 2020 and was created to provide unemployed hospitality workers, health care providers, first responders and all those who were affected by the COVID-19 pandemic a free meal. Through this initiative, Charleston Hospitality Group and Toast! All Day was able to serve more than 10,000 meals.

After the shutdowns, Toast! All Day can be found partnering with local organizations to fund cancer research . This past October, Toast! All Day served up a specialty cocktail called the Pink Drink (Grapefruit Crush) in honor of breast cancer awareness month. Due to the great reception and high number of participants, this campaign extended through the New Year. We were able to raise over $2,000. All of the proceeds from the cocktail’s sales went straight to fund cancer research at a local hospital, MUSC Hollings Cancer Center.

Toast! All Day was founded with the vision to be a place for everyone and an atmosphere to “Toast! To life’s little wins”. The company seeks to be a part of people’s lives and the community in as many ways as possible by simply bringing people together.

And it doesn’t stop there! Good news for Toast! All Day fans and newcomers alike — now that they are franchised, they are looking for the perfect franchise partners. This franchise opportunity is perfect for an entrepreneurial-minded owner who has a passion for the restaurant industry and the dedication that it takes to be a partner for a high-volume restaurant concept.

Franchisees will have ongoing support, enjoy access to dedicated franchise consultants, and receive marketing guidance.

Sound like something you would like to be a part of?

Those interested in learning more about an affordable restaurant franchise should check out Toast All Day’s franchise page at www.toastfranchise.com.